“Design to deliver”. The phrase captures succinctly a key objective of product development management: the art and science of deploying and applying design, marketing, engineering and manufacturing expertise in order to deliver functionality to customers and profitability to developers. Behind the phrase are well-recognised management techniques such as platform thinking, design for manufacturability and target costing. Individually and collectively, such techniques help to structure and to integrate responses to new opportunities in the market place or arising along a technology trajectory. This, in one sense, is the science of product development management. The art, and the need for art, emerges from differing origins: the creativity demanded when considering new design solutions, the responsiveness required when facing sophisticated customers and suppliers in a global marketplace, and the sensitivity required when structuring organisational arrangements and interventions.
Managing customer relationships and supplier capability can require a global presence, the ability to overcome the barriers of distance, and the transfer of knowledge between partners who may also be competitors. Customers can expect integrated design solutions and, often, customisation in an increasingly standardised world. Such integration is achievable through interconnectedness between both product and process technologies and corresponding integration of suppliers and functional groups within the firm. However, a shift of focus from component to complete system solutions can signal reductions in numbers of suppliers but increasing dependence on supplier capabilities. In addition, shifting from an in-house design solution to one outsourced requires consideration of the implications for manufacturing and logistical issues over the product life.
With the continuing evolution of product and process technologies, new design solutions are both enabled and required. Technology trends are driving engineered, manufactured products towards tighter integration of, often competing, performance objectives such as low weight, compactness and noise reduction. Further, cost reduction pressures are driving product structures towards easy mounting and faster assembly, while development interval reduction pressures are leading to progressive production part approval rather than to system design freeze.
Product development management also involves managing processes, which are characterised by many stages, activities, decisions and uncertainties. Managing these processes requires a capacity to manage both for today and for tomorrow. Decisions taken during the design of a product will have an impact on the decisions taken during the design of the process which produces that product and vice versa. All these challenges have been addressed in previous IPDM conferences and are well-established research areas where progress has to be maintained and reported. The purpose of this conference is to bring together and to reflect on all relevant research related to these challenges as well as to traditional issues of the field.
Who should attend?
The particular focus of this 11th conference is captured by the theme Design to Deliver: the Challenge of International Integration. The papers presented in this conference are expected to fit broadly into one of the following categories:
Only accepted abstracts can be further developed into full papers for publication in the Proceedings.
In order to be included in the Proceedings book, the conference programme and the conference web site (only available to registered participants), accepted papers must be received by April 24, 2004 and conditionally accepted papers must be received by April 16, 2004 .
Papers must fulfill the following requirements:
1. The theoretical base must be made clear, and references to already-existing research in the field must be made explicit.
2. Priority is given to research which has an empirical basis. This means that conceptual discussions without empirical tests or basis will be accepted only exceptionally.
3. The focus of the conference is on management issues, so we request that papers include managerial implications. To help the selection process, please clearly indicate in the extended abstract: the purpose of the paper, its reference to existing literature, the research method and empirical base, and the results and managerial implications.
Best paper award
The Organizing Committee will select one Best Paper out of the papers submitted. The author(s) will receive an award during the closing session of the conference.
Publication of papers
The organising committee will encourage selected authors to submit their papers for review to the Journal of Product Innovation Management. A special issue is planned for publication in 2005.
Paul COUGHLAN, University of Dublin, Trinity College
Christer KARLSSON, Stockholm School of Economics, Sweden, and EIASM - Chairman
Local Organising committee
Mairead BRADY, University of Dublin, Trinity College
Please click HERE to download the conference programme.
The Conference will start on Sunday June 20 at 18.00 with registration, an informal welcome and a drink.
The Conference will be co-hosted by the School of Business Studies and by the Institute for International Integration Studies, University of Dublin, Trinity College. Trinity College is one of the oldest universities in the British Isles, and the oldest in Ireland. Founded in 1592 by Queen Elizabeth I, Trinity College continues to occupy its original 40-acre site in the heart of Ireland's capital, opposite the former parliament buildings and within walking distance of shops, theatres and museums.
The Conference will be held in the Hamilton Conference Centre at Trinity College. The Conference Dinner will take place in the Dining Hall at Trinity College, which was completed in 1761 and designed by Richard Cassels, the architect responsible for many of Dublin's noble town houses.
We recommand you to arrange your accommodation in Dublin AS QUICKLY AS POSSIBLE. Demand for hotel and campus accommodation will be very high.
For full details on rooms, please download the document by clicking HERE.
Dublin is connected to all major centres in Europe and North America through many frequent services offered by major airlines. Dublin Airport is 9 km to the north of the City Centre.
Aer Lingus has been appointed Official Carrier to the conference. Aer Lingus offer an extensive schedule of flights from the UK, Europe and the USA. Aer Lingus offer extremely competitive fares from all destinations bookable on their website at www.aerlingus.com or through their call centres:
For delegates who require a more flexible fare, Aer Lingus will provide a 10% discount on published economy and executive fares excluding Internet fares (subject to availability). Please quote the following code to avail of the special terms/conditions available to Conference delegates: IT4EISE05
To travel directly from Dublin Airport into Trinity College, it is recommended to catch the blue “aircoach" bus which leaves from outside the front of the Arrivals Building every 10-15 minutes. This coach stops at the main entrance to Trinity College. Fare and route information is available at www.aircoach.ieFees will be posted shortly
Cancellations made before June 11, 2004 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.
Payments should be made by :
ADMINISTRATIONMs. Graziella Michelante - EIASM Conference Manager
EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29